Okay, I still don't know quite what to make of this. It seems hard to believe.

The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that?

The Story: Your most effective marketing tool could be a 100-year-old technology.

Recently I was interviewed by one of my copywriting buddies. His name is Ben Settle, and if you don't know about Ben you should. He has one of the best copwriting blogs on the ‘net.

The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype is easy to do.

The Story: For some people, the hardest thing about starting their online business is getting a merchant account. The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.

The Story: Most marketers struggle to get a large number of good testimonials they can use on their website. The Point: A few simple steps can start an endless flow of testimonials you couldn't shut off if you tried.

Most of the sales copy I've written for clients over the last two years has been video copy. These videos perform, on average, 20-30% better than a traditional text-based sales letter.

The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away. The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn't have to be this way. The Point: When you know how, it's easy to get all the clients you can handle.

Despite the mythology that says email marketing is dead, it's still the number one way stuff gets sold on the Internet.

The Story: It's easy to get started with split-testing. The Point: Anyone can increase their conversions by using simple split-testing.

It’s a curious thing that while online entrepreneurs will think nothing of spending $1,997 for the latest information product, most are absolutely unwilling to invest that kind of money in advertising.

The Story: A lot of people think that long copy is dead; I think that's a load of baloney. The Point: There are specific reasons why long copy works, has always worked, and will always work… when used correctly

The Story: If you sell to narrowly focused niches, you'll make more money. The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.

Before your email can be read, it must be open. The key to getting your email opened is the subject line.