How To Nuke Your Competition
Published
Wednesday, November 02, 2022
by
Ray Edwards
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away.
The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
The Resource: 21 Fundamentals of Online Success
5 “2mm Differences” That Matter:
- Look and feel.
- Followup Marketing.
- Testing and Tracking.
- Adwords Campaigns.
- Backend Sales.
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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