Recent Posts From Ray Edwards/Internet Business/Hype-Free Copywriting Made Simple

Hype-Free Copywriting Made Simple

 Published 

Thursday, November 03, 2022

 by 

Ray Edwards

The Story: Most online copy is filled with hype that turns readers off.

The Point: Writing copy that sells without using hype is easy to do.

The Resource: The Copy Doctor

3 Ways To Eliminate Hype In Your Copy:

  • Talk about the reader's pain.
  • Tell relevant stories.
  • Use detail, not description.
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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com

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