Recent Posts From Ray Edwards/Internet Business/How To Split-Test Sales Letters

How To Split-Test Sales Letters


Wednesday, November 02, 2022


Ray Edwards

The Story: It's easy to get started with split-testing.

The Point: Anyone can increase their conversions by using simple split-testing.

The Resource:Website Optimizer

Here's the easiest way I know of to start testing (one hour or less):

  • Get a Google account (use the link).
  • ​Set up your first test.
  • ​Get the test started.

What do you think?

I welcome and invite your comments (click the link at the bottom of this post).


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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