RECENT POSTS

Internet Business

Create for an Audience of One

You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is proof that this strategy works.

Is 58 Too Late?

I often get some form of this question... "Is 58 too late to ____?" The number is arbitrary and this line of questioning can go on and on... Is it too late to start a business? Is it too late to build a brand? Is it too late to ...whatever. This week, I'm giving you my best answer to all of those questions.

Your Shadow Brand

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Tiny List Brings Massive Profit

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Be A Word Nerd

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

From Part-Time Copywriter to Empire Builder

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

From Words to Sales: Copywriting Tactics That Amplify Your Business and Foster Connections

This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, their challenges, and successes.

7 Reason You Need A YouTube Podcast Now

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

Start Your 1-Person Business Now

This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.

Personal Brand: Are You More Than Your Niche?

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out.

How to Upgrade Your Clients

A student recently asked, "Ray, how do I upgrade my clients?" In this week's episode, I'll give you my potentially unpopular answer.

How Much Is Too Much?

When your brand is your business, how much of your personal life should you share? The answer depends on what type of clients you are looking for.

These 7 Questions Built A Million Dollar Empire

I've got 7 questions that every entrepreneur, every content creator, every personal brand, every business that does business on the internet, must be able to answer if you want to succeed.

How to Attract Business in 2023 - And Beyond!

Imagine if you never had to make cold calls, "pound the pavement", or otherwise look for new business leads. It's much better to have new business come looking for you - to attract business. That's the subject of this week's episode, "How to Attract business in 2023...and Beyond."

Noisy Quitting - Monetize Yourself!

Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day. What you should be doing is turning your knowledge and skills into a business built around your own personal brand. That's what we're talking about in this weeks episode.

The Creator Economy

You are a writer…Even if you don't think you are. I'll teach ways to improve your persuasive writing by organizing bits of knowledge into blocks of information you can use to create original, compelling content.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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