Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the key...but, why? That's what I'm explaining in this week's episode.

I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income. How did she do it? One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers".

Some businesses seem to be continually struggling, while others prosper with ease. Why is that? This week, I'm giving you 5 Keys to get you off of the "struggle bus", and into the fast lane.

Economic "Tough Times" are here...but not fully. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough times...Me. This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy.

In part 2 of our "Writer's Rewind" series, we'll take a look at 5 reasons why copywriting is the most important skill for ANY business.

In this episode, you will get TONS of ideas and inspiration from real-life case studies Stu shares from many different businesses… including razors, coffee, massage studios, barber shops, car washes, puppy training, losing weight, improving relationships, and lots more!

In this week's episode, I'm answering 4 of the most frequently asked questions I get (and I get them a lot).

You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is proof that this strategy works.

I often get some form of this question... "Is 58 too late to ____?" The number is arbitrary and this line of questioning can go on and on... Is it too late to start a business? Is it too late to build a brand? Is it too late to ...whatever. This week, I'm giving you my best answer to all of those questions.

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, their challenges, and successes.

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.