Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the key...but, why? That's what I'm explaining in this week's episode.

In part 2 of our "Writer's Rewind" series, we'll take a look at 5 reasons why copywriting is the most important skill for ANY business.

I have previously claimed that Writer's Block does not exist. That was true for me at least, until recently. This week I'm sharing what caused it, and how I fixed it.

It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this week’s episode, I want Sean to explain what it was

Like most writers I know, I have a fondness for paper and ink. Despite this, most of my work is done on a computer or tablet. Specifically on Apple products.

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

In the copywriting class I’m currently teaching (the now-closed Copywriting Academy), one question has come up several times during our Q&A sessions. The question is posed a little differently each time, but is accurately summarized this way: “Is it morally wrong to sell based on fear as a motivation?”

You're invited to join me for a free, live Masterclass on Tuesday, June 2, from 7 p.m. Eastern (6 p.m. Central, 4 p.m. Pacific).

On Wednesday, February 14, 2007, I published a post entitled “5 Reasons Why I Blog”. I just finished reviewing that post, and I reached two conclusions: first, I still think blogging is relevant and important for professionals and entrepreneurs. Second, some of my reasons have changed, and some have not.

I have a picture of EB White hanging on the wall in my office. He is sitting at his writing desk, which is in a boathouse. White sits on a stark bench, hands poised over his typewriter. The only other items in the room are the ashtray on the table, and the waste can. To me, this photo represents the essence of writing. No distractions. No procrastinating. Just a man, his writing tool of choice, and the words.

Today's post is a guest post by Rebecca Livermore, a freelance writer, professional web content creator, and friend. She works with some of the top names in social media, and is a gifted writer. Enjoy!

Brian Kurtz is the Executive Vice President of Boardroom, Inc., and the host of the upcoming Titans of Direct Response event in September (which I strongly recommend to you, if you do any sort of direct marketing or copywriting. This will be a once-in-a-lifetime event, and you can get more details when you click here.)

I have a question for you… do you feel like you “have a book inside of you”, but just never seem to get around to writing it? Have you ever wondered why you don't ever seem to get that book written? Maybe you tell yourself you'll do it “someday”.

Would you like to write an article for my blog? Starting today, I am accepting guest posts. I plan to publish approximately one guest post per week. So how do you get published on my blog? Read on…

I am often asked whether there is a template for writing compelling blog posts. The fact is, I use several such templates myself, and today I will share one.

Copy “cosmetics” matter. But probably not in the way you think. Most entrepreneurs want to produce sales copy in a way that doesn’t look like sales copy.