The Question: How do I test my copy?

Yanik Silver has an entertaining post about his adventures hanging out with Richard Branson

The Question: I'm confused! Which marketing guru do I listen to?

The Question: How do I cut through the clutter and confusion… and just get started selling my stuff online?

I was totally surprised today when a routine scan of Google found an Adwords Ad that spoke about me directly. Weird. That's the ad I saw (to the left of this paragraph).

The Story: Lots of entrepreneurs don't seem to know the best format for talking to, interacting with, or selling to their customers.

This begins a series where you ask your top questions about copywriting and online marketing… and I answer via audio podcasts.

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!”

You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?

I get a lot of questions asking how to build a list and do it quickly.

My friend (and mentor) Armand Morin has just released a gem of a report.

Many people say email marketing is dead. It's easy to agree with this idea.

“Ray, what do I sell online? How do I decide?”

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault. Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and lead generation efforts.

Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.