You should not sell to everyone who is willing to buy from you. This is especially true for freelancers, copywriters, consultants, and solo professionals.

Meanwhile, as you’re no doubt impatient to see some kind of photos…here are some shots from Stu McLaren’s Idea Incubator Seminar in Anaheim back in February. It was a full house. Guess it was that great copy in the salesletter that filled the room (wink, wink).