Most of the sales copy I've written for clients over the last two years has been video copy. These videos perform, on average, 20-30% better than a traditional text-based sales letter.

If you aren’t already using video to deliver your sales presentations, I encourage you to experiment with this method. It has dramatically increased profits for several of my clients.

Technology makes it relatively easy and inexpensive to produce sales videos.

Even though it's nowhere near as costly as it once was to produce good video, it's still a significant investment. You want to make sure, as far as possible, that you have the best video sales presentation possible. Avoiding “do-overs” on these productions can save you a bundle.

In the interest of getting it right the first time… and based on the home runs I’ve helped create for clients… here are 7 keys to creating more powerful, persuasive marketing videos:

It helps to realize that a video sales presentation is more than just a normal sales letter with visuals. The most successful video sales presentations are those that use the emotion-amplifying power of cinema to multiply sales.

And now… lights, camera, profits!