iPhone Marketing Lessons


Friday, November 04, 2022


Ray Edwards

The Story: Apple took what most considered a commodity – cellphones – and created a new category.

How did they do that?

The Point: We already know how to do what Apple did.

We just don't like to do it.

It takes imagination.

It takes guts.

It takes money.

The Resource:Apple

3 Ways To Use iPhone-style Marketing In Your Business:

  • Do what others do… in a way that is infinitely more cool.
  • Marry good function with oustanding form (packaging).
  • Fill the experience of doing business with you with pleasant little surprises.

Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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