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Marketing

Link Love From Ray Edwards

I don't have time to write a nice big post today, so I'm taking the lame way out. Here are some sites I think are worth spending time with:

Stu McLaren’s Pre-Wedding Video

My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he's having this sale.

Ray Edwards Small Business Marketing Podcast Episode 2: Time For Dollars?

The Story: Follow up to the initial episode of Ray Edwards Show podcast — all about marketing and productivity.

5 Ways To Get More Clients Now

The Story: It's a shame that so many copywriters struggle to get business, when it's so easy to do. (Not to mention the fact that it's not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)

Copywriting Bullets That Hit The Target

The Story: Almost without fail, copy that doesn't get good results suffers from a lack of powerful, persuasive, and pithy bullet points.

Long Copy Sucks

The Story: There's a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.

Dissolve Skepticism Like Magic

The Story: Let's assume you're writing your own copy (maybe you can't afford to hire a professional, or you just love writing copy for your own products).

Wimpy Copywriter = Hungry Kids

The Story: It's one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it's true anyway; people just don't want to ask for the order.

Watch Your Mouth, Copywriter!

The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn't understand?

First Get Their Attention

The Story: If your copy can't cut through the clutter, you never be able to make the sale.

Hemingway On Copywriting

The Story: Follow Ernest Hemingway's Four Simple Rules to improve your copywriting (or any writing, for that matter).

Myspace Or Yours? Marketing 101

The Story: One of copywriting's oldest maxims points out one of marketer's biggest failures.

Britney Spears Teaches Marketing

The Story: Britney Spears knows how to get your attention.

Selling Tips From Tony Robbins

The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.

To Sell More, Use Proof

The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.

Apple Grows Using Repurposing

The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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