RECENT POSTS

Marketing

How To Cut Your Ad Budget & Increase Sales

Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we’ll not only show you how to do exactly that, but also why you should start doing it right now.

The Dawn of Justice in Business

Batman, Superman, Wonder Woman, the Flash, Captain America … these superheroes evoke something deep inside of us to be great! We fantasize about their special powers and we cheer their stand for justice and all that is good.

The Secret Weapon of Market Leaders

When I ran radio stations, we used a secret marketing weapon to tap into public trends. This secret weapon enabled us to “read the minds” of clients and listeners. As a result, we sold millions of dollars worth of advertising to our clients. And they sold hundreds of millions of dollars of goods and services to their customers.

How I Built a 6-Figure Business from a Single Speech

Dr. Michael Hudson is a member of my Elite Regency Mastermind. He is also a teacher, speaker, writer, facilitator, coach, & ideapreneur. He helps people discover their vision, write their story, and speak their vision into existence using his proven VisionSpeaker™ System. Visit 52SpeakerSecrets.com to download your free copy of Michael’s ebook filled with practical insights you can use to increase your impact every time you speak. ~ Ray Edwards

The Most Successful Sales Letter You’ve Never Heard Of

On a sunny day one late afternoon two copywriters graduated from the same copywriting school. These two copywriters were roughly the same age, with roughly the same writing ability. They had both been trained by the same copywriting instructors in the art and science of writing to sell and persuade. Both were filled with dreams of becoming rich by writing ads to sell products and services.

How To Attract Perfect Clients (And Repel The Clients Who Drive You Nuts)

If you're a freelancer or service professional, you know the pain of the “problem client”. Once they are “inside your gates”, they cause nothing but trouble.

5 Effective Ways to Get More Email Subscribers

If you operate any kind of business online, or if you are a writer, speaker, consultant, or coach… one of your most important assets is a list of email subscribers who are interested in hearing from you.

21 Blog Post Ideas That Jumpstart Your Traffic

We all want more people to read our blog, whether we admit it or not. There are plenty of tricks for jumpstarting your blog traffic, but when it comes right down to it, interesting content wins the day.

Why I Unfollowed You On Twitter

This is a guest post by my friend Ted Prodromou. Ted is an expert in search marketing for business, and one of the smartest guys I know.

How to Get New Clients as a Freelancer

I frequently hear from people who want to start service businesses, who have marketable skills and talents, but who are either intimidated or even stopped cold by the idea of getting new clients.

How to Be a Business Superhero

Clark Kent is the fumbling, bumbling, mild-mannered newspaper reporter who wears the big geeky glasses. A nice guy, but not exactly a role-model for self-confidence. We can all identify with Clark, at least sometimes. But when an emergency happens, Clark tosses the glasses and sheds the business suit. Underneath the costume of the ordinary, we discover a being of extraordinary strength and power: Superman. The Man of Steel.

Email Marketing: “I’m not dead yet!”

In a darkly amusing scene from the 1975 film Monty Python and the Holy Grail, a character hauls a cart of deceased plague victims down the street, shouting, “Bring out your dead!”. This disturbing scene is rendered amusing when a supposedly dead man raises his head and cries feebly, “I'm not dead yet. I'm feeling much better, actually.” Just like that character, email marketing may have been pronounced dead by so-called experts, but is actually “feeling much better.”

3 Quick and Dirty Tips to Better Public Speaking

Today's post is a guest post by my friend and colleague Mike Kim. I strongly recommend you check out his Brand You! marketing podcast, and his blog.

Why Your Sales Pitches Fail

My friend Carl has fallen on hard times. A few years ago, Carl was literally “rolling in the dough”, making money faster than he could spend it.

Cross-pollination: We Need Each Other

Today's post is a guest post written by Mike Morrell, a friend I met last year at a mastermind meeting in Nashville, Tennessee.Mike does a lot of work with authors, and co-leading an author-blogger training this summer called The Buzz Seminar.

Two Sides Of The Truth

Using truth in your marketing has two paradoxical sides.

Ray-dynamo-fin.png

Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

Newsletter-updated.png

Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:

WEIRD COPYWRITING TIPS, TOOLS, And TACTICS

Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.