I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and successes.

A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question.

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or reputation on social media. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.

This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out.

Another Q&A episode this week where I'm answering some important questions, like: How do you get more people to open your emails? How do you market on social media without being sleazy? And more

This week's episode comes from a conversation I had with Jody Maberry and the amazing Lee Cockerell on the Creating Disney Magic Podcast

Are you looking for ways to stay ahead of the game as a copywriter? Look no further than the AI-powered strategies of a million-dollar copywriter.

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and how they relate to the system covered in my new book, Read This Or Die.

Who better to pick my brain about my new book, and describe the collaboration process than my coauthor, Jeff Goins.

I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ravenscraft for making this episode possible.

This week's episode is soliciting your opinion on an idea I have...that I will probably do regardless of your opinion.

A student recently asked, "Ray, how do I upgrade my clients?" In this week's episode, I'll give you my potentially unpopular answer.

When your brand is your business, how much of your personal life should you share? The answer depends on what type of clients you are looking for.