He Makes $1500 Per Hour - Using AI

Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?" This week, I have an answer. Meet an "A.I. Artist" who is pulling down $1,500 an hour and he's completely upfront about who (or what) is doing the heavy lifting.

7 Moves To Make Now

Economic "Tough Times" are here...but not fully. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough times...Me. This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy.

Why Your Copy Fails - P.A.S.T.O.R. Review

If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… but I will get to that. This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails)

How To Un-Stress Your Business - with Stu McLaren

In this episode, you will get TONS of ideas and inspiration from real-life case studies Stu shares from many different businesses… including razors, coffee, massage studios, barber shops, car washes, puppy training, losing weight, improving relationships, and lots more!

Writing Gets You Everything You Want

On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.

No Right Way To Do This

In this week's episode, I'm answering 4 of the most frequently asked questions I get (and I get them a lot).

Create for an Audience of One

You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is proof that this strategy works.

Is 58 Too Late?

I often get some form of this question... "Is 58 too late to ____?" The number is arbitrary and this line of questioning can go on and on... Is it too late to start a business? Is it too late to build a brand? Is it too late to ...whatever. This week, I'm giving you my best answer to all of those questions.

Plan Your Year

Here are 5 easy steps that will lead you to a better new year.

The Magic Word That Will Change Your Life

Learn to use this powerful word that can greatly reduce the stress in your life.

Why People Don't Change

People change when the pain of not changing feels more real than the difficulty of making the change. This is why 97% of people fail with New Year's Resolutions. The pain of not eating the pie seems more real than the pain of future health problems.

P.A.S.T.O.R. Masterclass

This week, I'm diving deeper into my proven, powerful copywriting framework - P.A.S.T.O.R. with a "mini" Masterclass

Writer's Block

I have previously claimed that Writer's Block does not exist. That was true for me at least, until recently. This week I'm sharing what caused it, and how I fixed it.

Your Shadow Brand

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Tiny List Brings Massive Profit

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Be A Word Nerd

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.


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