RECENT POSTS

Podcast

Create for an Audience of One

You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is proof that this strategy works.

Is 58 Too Late?

I often get some form of this question... "Is 58 too late to ____?" The number is arbitrary and this line of questioning can go on and on... Is it too late to start a business? Is it too late to build a brand? Is it too late to ...whatever. This week, I'm giving you my best answer to all of those questions.

Plan Your Year

Here are 5 easy steps that will lead you to a better new year.

The Magic Word That Will Change Your Life

Learn to use this powerful word that can greatly reduce the stress in your life.

Why People Don't Change

People change when the pain of not changing feels more real than the difficulty of making the change. This is why 97% of people fail with New Year's Resolutions. The pain of not eating the pie seems more real than the pain of future health problems.

P.A.S.T.O.R. Masterclass

This week, I'm diving deeper into my proven, powerful copywriting framework - P.A.S.T.O.R. with a "mini" Masterclass

Writer's Block

I have previously claimed that Writer's Block does not exist. That was true for me at least, until recently. This week I'm sharing what caused it, and how I fixed it.

Your Shadow Brand

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Tiny List Brings Massive Profit

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Be A Word Nerd

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

The 1 High-Value Skill to Rule Them All

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

From Words to Sales: Copywriting Tactics That Amplify Your Business and Foster Connections

This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, their challenges, and successes.

Content Marketing: How Much Is Too Much?

A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question.

7 Reason You Need A YouTube Podcast Now

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

From Unknown to Iconic: The Marketing Journey of Revel 77 Coffee

In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or reputation on social media. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.

Start Your 1-Person Business Now

This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.

Ray-dynamo-fin.png

Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

Newsletter-updated.png

Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:

WEIRD COPYWRITING TIPS, TOOLS, And TACTICS

Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.