Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the key...but, why? That's what I'm explaining in this week's episode.
I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income. How did she do it? One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers".
Some businesses seem to be continually struggling, while others prosper with ease. Why is that? This week, I'm giving you 5 Keys to get you off of the "struggle bus", and into the fast lane.
This week, Camille Pardo shares the story of leaving her practical, sustainable teaching profession, and becoming a successful, work-from-anywhere, full-time copywriter.
Who are you, and why are you here? That’s the question my podcast guest Graham Cochrane is helping us answer today. During this conversation, Graham walks us through his simple five-part framework, and you will discover how to create the life you’ve always wanted.
Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?" This week, I have an answer. Meet an "A.I. Artist" who is pulling down $1,500 an hour and he's completely upfront about who (or what) is doing the heavy lifting.
Economic "Tough Times" are here...but not fully. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough times...Me. This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy.
If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… but I will get to that. This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails)
In this episode, you will get TONS of ideas and inspiration from real-life case studies Stu shares from many different businesses… including razors, coffee, massage studios, barber shops, car washes, puppy training, losing weight, improving relationships, and lots more!
On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.
In this week's episode, I'm answering 4 of the most frequently asked questions I get (and I get them a lot).
You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is proof that this strategy works.
I often get some form of this question... "Is 58 too late to ____?" The number is arbitrary and this line of questioning can go on and on... Is it too late to start a business? Is it too late to build a brand? Is it too late to ...whatever. This week, I'm giving you my best answer to all of those questions.
Here are 5 easy steps that will lead you to a better new year.
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I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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