Success usually is not dependent upon your coming up with the most brilliant marketing idea ever conceived. Trying to win the battle that way is literally like running “against the wind”.

The podcast is, for now, a Monday-Friday thing. So I'll be back with a new podcast on Monday. Just in case you need something to do over the weekend, here's a selection of fine, hand-picked links for your surfing enjoyment. Is there money in blogging? Depends on how you intend to make that money.

The Story: It's a lot easier to build a list than you might think. The Point: The techniques of list-building are really quite simple; three techniques you can use today.

The Story: Product launches are still an effective way to create a profit windfall. The Point: While it's true that the “standard” product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.

The Story: Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

Every time I publish something I have strong feelings about, no matter how hard I try to word those feelings with civility, someone is provoked. It often starts a fight.

The Story: Most copywriters make these three mistakes that hurt the effectiveness of their copy — resulting in fewer optins and fewer sales. The Point: You can instantly increase your optins and sales by correcting these specific mistakes.

There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace. Where is this money – and how do you get it?

The problem with opt-in pages is: everyone is copying the same old model. To see a model that's getting up to 80% opt-ins, take this quiz. After you take the quiz, you'll get a video that will show you how to build opt-in pages that average between 60-80% conversion from visitor to subscriber.

Seth Godin teaches the value of making your business remarkable, most notably in his book Purple Cow (a must-own book, by the way). So how do we put Seth's ideas to work in our own businesses? Why are some businesses remarkable and others are not?

The company I use to do all my fulfillment is Speaker Fulfillment Services. Bret Ridgway, the founder and CEO of Speaker Fulfillment Services, has a great article on his blog about integrating Paypal and 1ShoppingCart.

One of the biggest challenges in building your online business is to build a large e-mail list. A list of prospects and buyers that you can use as a foundation for your online business.

My latest product is called "21 Fundamentals of Online Success". For the next 24 hours you can get a copy for $47… after that the price goes up to $97. Eric Graham, also known as The Conversion Doctor, had this to say about the product:

Should you use a "squeeze page" on your website, or have these pages lost their effectiveness? A "squeeze page" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe… an audio training, a special report, or piece of software.

I just finished reading a book called The 4-Hour Workweek by Timothy Ferriss. It's about how to leave your 9-5 grind (whether that means you have a job working for someone else… or a "job" working for yourself!). And Ferriss claims he works just 4 hours per week.

Last night I conducted a coaching call for my private coaching students group, and I was nervous about doing it. The reason: up until now, I had only done practical, "how to" information on our group coaching sessions. This one was different.