The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.

The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that?

The Story: Telling stories that captivate and engage the reader increases your overall sales. Stories are attention magnets.

The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.

The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.

The Story: Your most effective marketing tool could be a 100-year-old technology.

The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype is easy to do.

The Story: For some people, the hardest thing about starting their online business is getting a merchant account. The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.

The Story: Audio has proven itself to be a “ninja weapon” for boosting conversions when used properly in your marketing. The Point: Spend an hour adding audio to key parts of your website and watch conversions soar.

The Story: Most marketers struggle to get a large number of good testimonials they can use on their website. The Point: A few simple steps can start an endless flow of testimonials you couldn't shut off if you tried.

The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject. The Point: For a quick boost in the results your copy brings, bone up on these books.

The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away. The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn't have to be this way. The Point: When you know how, it's easy to get all the clients you can handle.

The Story: It's easy to get started with split-testing. The Point: Anyone can increase their conversions by using simple split-testing.

The Story: If you sell to narrowly focused niches, you'll make more money. The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.

The Story: It's a lot easier to build a list than you might think. The Point: The techniques of list-building are really quite simple; three techniques you can use today.