This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and successes.
A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question.
This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.
In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or reputation on social media. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.
This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.
In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out.
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and how they relate to the system covered in my new book, Read This Or Die.
I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ravenscraft for making this episode possible.
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.