The Story: Most marketers struggle to get a large number of good testimonials they can use on their website. The Point: A few simple steps can start an endless flow of testimonials you couldn't shut off if you tried.
The Story: Product launches are still an effective way to create a profit windfall. The Point: While it's true that the “standard” product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.
The Story: Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.
The Story: Most copywriters make these three mistakes that hurt the effectiveness of their copy — resulting in fewer optins and fewer sales. The Point: You can instantly increase your optins and sales by correcting these specific mistakes.
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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