The Story: Britney Spears knows how to get your attention.
The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.
The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.
The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.
The Story: Conveying sense of scarcity about your product can boost sales… or hurt them.
The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that?
The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.
The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.
The Story: Your most effective marketing tool could be a 100-year-old technology.
The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype is easy to do.
The Story: For some people, the hardest thing about starting their online business is getting a merchant account. The Point: There are at least 2 good ways anyone can take payments (via credit cards) without having a Merchant Account… and one way that makes getting a Merchant Account easy for 99% of people.
The Story: Most marketers struggle to get a large number of good testimonials they can use on their website. The Point: A few simple steps can start an endless flow of testimonials you couldn't shut off if you tried.
The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away. The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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