The Story: Most marketers struggle to get a large number of good testimonials they can use on their website. The Point: A few simple steps can start an endless flow of testimonials you couldn't shut off if you tried.

The Story: Some of the best copy coaching comes from inexpensive books on the subject… and off the subject. The Point: For a quick boost in the results your copy brings, bone up on these books.

The Story: Most marketers struggle to beat the competition, when the victory is only 2mm away. The Point: The secret of slaughtering your competition is to be 2mm better… in at least 3 categories that matter to customers.

The Story: The #1 problem new (and experienced) copywriters have is getting new clients. It doesn't have to be this way. The Point: When you know how, it's easy to get all the clients you can handle.

The Story: It's easy to get started with split-testing. The Point: Anyone can increase their conversions by using simple split-testing.

The Story: If you sell to narrowly focused niches, you'll make more money. The Point: A lot of people say “niche marketing” is dead; nothing could be further from the truth.

The Story: It's a lot easier to build a list than you might think. The Point: The techniques of list-building are really quite simple; three techniques you can use today.

The Story: Product launches are still an effective way to create a profit windfall. The Point: While it's true that the “standard” product launch won't produce the way it did a year ago, the strategy of using product launches is as strong as ever.

The Story: Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

The Story: There's no such thing as writer's block; there's only a state called “not writing”. The Point: Use these tested methods to dissolve writer's block instantly.

The Story: Most copywriters make these three mistakes that hurt the effectiveness of their copy — resulting in fewer optins and fewer sales. The Point: You can instantly increase your optins and sales by correcting these specific mistakes.