Recent Posts From Ray Edwards/Podcast/Tell Stories – Increase Sales

Tell Stories – Increase Sales


Friday, November 04, 2022


Ray Edwards

The Story: Telling stories that captivate and engage the reader increases your overall sales.

Stories are attention magnets.

The Point: Too many online marketers adhere to the “just the facts” approach — or worse, they engage in “hype”.

This costs these unfortunate marketers sales and profits.

Integrate a powerful story into your copy and test the results.

The Resource:  All Marketers Are Liars, by Seth Godin

3 Ways To Use Stories In Your Marketing:

  • Attention grabbers that draw people into the copy.
  • Rapport builders that mirror your reader's dominant emotion.
  • Proof elements that create mental images of your product working for the reader.

Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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