To Sell More, Use Proof


Friday, November 04, 2022


Ray Edwards

The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.

The Point:
To dramatically increase your sales, offer a preponderance of proof. You should use several different types of proof in your selling process.

The Resource:Answers

3 Quick Ways to Prove Your Marketing Claims:

1. Customer testimonials.
2. Third-party endorsements.
3. Case Studies.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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