The Story: Thanks to spam, fear, and paranoia, it's now harder than ever to get an opt-in. The Point: There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.

The Story: There's no such thing as writer's block; there's only a state called “not writing”. The Point: Use these tested methods to dissolve writer's block instantly.

The Story: Most copywriters make these three mistakes that hurt the effectiveness of their copy — resulting in fewer optins and fewer sales. The Point: You can instantly increase your optins and sales by correcting these specific mistakes.