Learn to use this powerful word that can greatly reduce the stress in your life.

People change when the pain of not changing feels more real than the difficulty of making the change. This is why 97% of people fail with New Year's Resolutions. The pain of not eating the pie seems more real than the pain of future health problems.

This week, I'm diving deeper into my proven, powerful copywriting framework - P.A.S.T.O.R. with a "mini" Masterclass

I have previously claimed that Writer's Block does not exist. That was true for me at least, until recently. This week I'm sharing what caused it, and how I fixed it.

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

This week, we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, their challenges, and successes.

A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question.

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or reputation on social media. This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.

This week, I'm encouraging you to start your 1-Person business. AI has made it possible for 1 person to function as though they had a team of 10 people or more. Add this to the power of "The Great Leveler", and there are no more excuses.

In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out.

Another Q&A episode this week where I'm answering some important questions, like: How do you get more people to open your emails? How do you market on social media without being sleazy? And more

This week's episode comes from a conversation I had with Jody Maberry and the amazing Lee Cockerell on the Creating Disney Magic Podcast