Be A Word Nerd


Sunday, October 29, 2023


Ray Edwards

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio.

Molly has an amazing insight as to "why people do stuff" (as she puts it). As it turns out, once you understand the psychology, the right words become obvious.

And, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever.

Click below to listen or watch

  • ​Molly's fascination with human behavior and psychology drives her passion for marketing and helping people with marketing psychology, influence, persuasion, and mental triggers
  • ​​The importance of copywriting skills (and where to learn them)
  • ​How Molly ​used the PASTOR formula to write a proposal that secured a $120,000 deal
  • ​Language is powerful!  Mastering it is important not just in copywriting, but also in ALL communication​
  • ​ "It's better not to speak at all unless what you're going to say expresses compassion, inspiration, or mutual benefit."
  • ​Mind your mental state: Don't write when you're angry​
  • ​AI is a powerful tool to give you a start, but human understanding of how words are perceived and the psychological impact is still crucial.


  • What makes people listen to you?
    To trust you? Buy from you? Contact you?
    What makes YOU stand out more than anyone else? - Check out Molly's site to answer those questions.
  • Start Your Own Writing Business - Get free training from Ray and a special offer to become a Certified Direct Response Copywriter.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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