Be A Word Nerd
Published
Sunday, October 29, 2023
by
Ray Edwards
Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio.
Molly has an amazing insight as to "why people do stuff" (as she puts it). As it turns out, once you understand the psychology, the right words become obvious.
And, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever.
Click below to listen or watch
- Molly's fascination with human behavior and psychology drives her passion for marketing and helping people with marketing psychology, influence, persuasion, and mental triggers
- The importance of copywriting skills (and where to learn them)
- How Molly used the PASTOR formula to write a proposal that secured a $120,000 deal
- Language is powerful! Mastering it is important not just in copywriting, but also in ALL communication
- "It's better not to speak at all unless what you're going to say expresses compassion, inspiration, or mutual benefit."
- Mind your mental state: Don't write when you're angry
- AI is a powerful tool to give you a start, but human understanding of how words are perceived and the psychological impact is still crucial.
Links
- WhyPeopleDoStuff.com What makes people listen to you?
To trust you? Buy from you? Contact you?
What makes YOU stand out more than anyone else? - Check out Molly's site to answer those questions. - Start Your Own Writing Business - Get free training from Ray and a special offer to become a Certified Direct Response Copywriter.
How You Can Help
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
Get The Transcript
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
RECENT POSTS
Join Ray’s FREE ‘Daily Ray’ List And Get Daily Emails With:
WEIRD COPYWRITING TIPS, TOOLS, And TACTICS
Click The Button Below And Enter Your Primary Email Address To Get “The Daily Ray” And A FREE Digital Copy Of The “Marketing Your Own Business” Newsletter.
About
Programs
Content Hub
Ray Edwards International, Inc @2024 - 2910 E 57th Avenue, Suite 5 #330, Spokane, WA 99223
Privacy Policy | Terms And Conditions | Disclaimer