Recent Posts From Ray Edwards/Internet Business/Create for an Audience of One

Create for an Audience of One


Monday, February 12, 2024


Ray Edwards

You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.

​There are only two ingredients to this recipe:

- Do content that you're passionate about.
​- Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.

​Click below to listen or watch.

  • You don't need a big audience to launch
  • ​Jody started his podcast for park rangers with an audience of zero
  • Read Kevin Kelly's book: 1,000 True Fans (linked below)
  • Jody built another podcast literally for 1 specific person
  • ​Do consistent production about content you're passionate about
  • ​Don't concern yourself with audience size - be consistent. Show up!


  • 1,000 True Fans: An excellent book by Kevin Kelly
  • Visit to learn more about today's guest, Jody Maberry
  • In The Front Row: Jody's podcast that was literally created for 1 person (his son)
  • Dry Creek Wrangler on YouTube: A great example of how passionate content beats fancy production (even if he's not your cup of tea, check out his number of subscribers).

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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