Recent Posts From Ray Edwards/Copywriting/The 1 High-Value Skill to Rule Them All

The 1 High-Value Skill to Rule Them All


Monday, August 28, 2023


Ray Edwards

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

Feel free to try and convince me otherwise...but guess what skill you'll need to do that?

Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after.

This week's episode is about recognizing that EVERYTHING is copy - Not just sales pages and ads. Social media posts, emails, videos, podcasts...even conversations are copy. Use the techniques and triggers that have been used for millennia to improve ALL of your interactions.

You'll also learn how you and I can be "study buddies", working through Jeff Walker's Product Launch Formula together. I've bought PLF every year since 2005 because it works, and it gets better every iteration. 

We'll soon be launching the updated, AI version of Copywriting Academy using PLF blueprints. Watch or listen to find out how you can get a behind-the-scenes look at our launch, step by step.


Key Insights

  • ​The one high-value skill to rule them all: Copywriting
  • ​AI does NOT eliminate the need for human copywriters
  • ​​Everything is copy - not just sales pages and ads
  • ​Jeff Walker's Product Launch Formula changed everything in 2005
  • ​Get free access to the PLF Masterclass Here
  • ​Emails require stellar copywriting skills to get opens and responses
  • ​Social Media Posts are copy - Treat them as such. Be intentional!
  • ​Your website builds trust and drives conversions,'s copy.
  • ​In-Person interactions can be "Conversational Copy"
  • ​Get PLF using my link, and we'll go through it together
  • Soon, we'll be launching the updated, AI version of Copywriting Academy. Get behind-the-scenes access to my own, PLF-Powered launch, step by step. A "vlogumentary" that shows you how my team and I put PLF to work.


  • Product Launch Formula Masterclass - Your once-a-year shot at getting thousands of dollars in practical, actionable, launch education. Learn the key elements of Product Launch Formula directly from its creator, Jeff Walker. These videos come down this week, so DON'T Wait!

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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