Your Shadow Brand


Friday, November 17, 2023


Ray Edwards

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

  • ​ What's the best, must-have skill for creating cash flow and building wealth?
  • ​AI has made it easier to build a business with less human help, but at a certain level you must start hiring people.
  • ​The harder you work, the more money you make... Not True - That philosophy can destroy you
  • ​To achieve true wealth, you must create assets that generate income
  • ​You must learn to communicate strategically and influentially
  • ​Use your writing to build your personal brand - Do not just hand this job over to AI...use AI as a helper, not an author
  • ​How to take control of your Shadow Brand (make it intentional)
  • ​Build a personal brand based on the Real You
  • ​Embrace your Authentic Self - keep your quirks intact to build a personal brand that people connect with and recognize
  • ​Copywriting is the number one skill when it comes to building your brand (Everything is copy)
  • ​A.I. can help make you more productive, but you MUST understand the fundamental principles of good copy in order to use it correctly

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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