RECENT POSTS

Copywriting

Writer's Rewind: 5 Common Copywriting Mistakes That Kill Sales Conversions

What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world have the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons this happens, and on this week's episode, I'll explain them all.

Why Your Copy Fails - P.A.S.T.O.R. Review

If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… but I will get to that. This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails)

Writing Gets You Everything You Want

On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.

P.A.S.T.O.R. Masterclass

This week, I'm diving deeper into my proven, powerful copywriting framework - P.A.S.T.O.R. with a "mini" Masterclass

Your Shadow Brand

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?

Tiny List Brings Massive Profit

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.

Be A Word Nerd

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.

From Part-Time Copywriter to Empire Builder

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.

The 1 High-Value Skill to Rule Them All

I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.

7 Reason You Need A YouTube Podcast Now

This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.

Copywriting Q&A With Ray

Another Q&A episode this week where I'm answering some important questions, like: How do you get more people to open your emails? How do you market on social media without being sleazy? And more

The AI-Powered Secrets of a Million-Dollar Copywriter

Are you looking for ways to stay ahead of the game as a copywriter? Look no further than the AI-powered strategies of a million-dollar copywriter.

Connecting to the Pain

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and how they relate to the system covered in my new book, Read This Or Die.

Will ChatGPT Spell the End for Copywriters?

The technology may be new, but the warning I issued back in 2006 still applies: You MUST be more than just a copywriter.

The Copywriting Job That Saved My Life

My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I don't want anyone to notice. This is something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other symptoms that aren't obvious...Internal struggles that I haven't openly shared. Symptoms not specific to Parkinson's, but to any life problem that steals your hope for the future. This week's episode is about how I overcame those internal struggles - and how you can do the same.

Earn 200x More Money Per Client as a Copywriter

Knowing what to charge is a struggle for most fledgling entrepreneurs - and potentially harder for woman (I know that is a cringy thing to say, but save your judgement until after you hear this conversation I had with an extremely successful copywriter - Dawn Apuan)

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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