Discover Ray’s TOP Business-Building Secrets and Lessons Learned Along His Journey To Generating Over $200M+ In Sales…
This week, Camille Pardo shares the story of leaving her practical, sustainable teaching profession, and becoming a successful, work-from-anywhere, full-time copywriter.
If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… but I will get to that. This week’s podcast is a refresher on the core basics of writing persuasive copy (and everything is copy — it’s not ONLY sales pages and emails)
On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life.
This week, I'm diving deeper into my proven, powerful copywriting framework - P.A.S.T.O.R. with a "mini" Masterclass
Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it?
"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a connection. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that.
Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to "why people do stuff" (as she puts it). Once you understand the psychology, the right words become obvious.
Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting.
I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting.
This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.
Another Q&A episode this week where I'm answering some important questions, like: How do you get more people to open your emails? How do you market on social media without being sleazy? And more
Are you looking for ways to stay ahead of the game as a copywriter? Look no further than the AI-powered strategies of a million-dollar copywriter.
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and how they relate to the system covered in my new book, Read This Or Die.
The technology may be new, but the warning I issued back in 2006 still applies: You MUST be more than just a copywriter.
My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I don't want anyone to notice. This is something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other symptoms that aren't obvious...Internal struggles that I haven't openly shared. Symptoms not specific to Parkinson's, but to any life problem that steals your hope for the future. This week's episode is about how I overcame those internal struggles - and how you can do the same.
Knowing what to charge is a struggle for most fledgling entrepreneurs - and potentially harder for woman (I know that is a cringy thing to say, but save your judgement until after you hear this conversation I had with an extremely successful copywriter - Dawn Apuan)
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I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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