This week I'll explain how creating your own YouTube podcast can establish your authority, credibility, and unique Personal Brand to attract new and better clients. It's not as hard as you think, and NOW is the time to do it.
I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and how they relate to the system covered in my new book, Read This Or Die.
My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I don't want anyone to notice. This is something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other symptoms that aren't obvious...Internal struggles that I haven't openly shared. Symptoms not specific to Parkinson's, but to any life problem that steals your hope for the future. This week's episode is about how I overcame those internal struggles - and how you can do the same.
Knowing what to charge is a struggle for most fledgling entrepreneurs - and potentially harder for woman (I know that is a cringy thing to say, but save your judgement until after you hear this conversation I had with an extremely successful copywriter - Dawn Apuan)
How can someone like me repeatedly generate more than a million dollars a year by writing words? This week, I'm sharing exactly how I dod it - including all the extras. Learn the three foundational principles to building ANY business.
Kevin Rogers spent years on the road doing stand-up comedy, now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy; tune in as I explore them with someone who's been successful at both.
OpenAI's ChatGPT software is able to produce some amazing copy, and that has a lot of copywriters concerned for their future in this industry. I believe that in this particular window of time, you have the ability to use ChatGPT to raise your productivity to inhuman levels and add easily add an additional $10,000 a month to your books. In this week's episode, I'll show you how.
Imagine if you never had to make cold calls, "pound the pavement", or otherwise look for new business leads. It's much better to have new business come looking for you - to attract business. That's the subject of this week's episode, "How to Attract business in 2023...and Beyond."
What do you do when your copy isn't converting the way you think it should? Trust me, the best copywriters in the world have the occasional dud...You put it out there, and it just falls flat. There are 5 common reasons this happens, and on this week's episode, I'll explain them all.
It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017. In this week’s episode, I want Sean to explain what it was
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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