Tuesday, April 04, 2023
You might be thinking, "Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.?"
I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter.
That was true then, but now...it's absolutely critical.
If you're counting on copywriting alone, you're not only eligible for a quick replacement, you're also doing a disservice to your clients (the ones you'll likely be losing soon).
Click below to listen or watch.
[01:01] “The amount of money we receive will always be in a direct ratio to the demand for what we do, our ability to do it, and the difficulty in replacing us.” - Earl Nightingale
[01:45] It's already happening...as predicted
[02:10] Our Copywriting A.I. (ClarityScribe)
[02:37] You MUST be more than a copywriter to compete with other copywriters
[04:07] Understanding the context
[05:17] To be competent you must study (the right people)
[05:49] Understanding the history of this business
[06:53] My point: Understand the whole process
[08:21] Find a "working" mentor
Copywriting as a Million Dollar Business - Join me live in Spokane for this life-changing workshop - In person (this month) and virtual (next month) options available while they last.
Lex Fridman Podcast - "Conversations about the nature of intelligence, consciousness, love, and power."
ClarityScribe - The A.I. software my company has developed specifically for copywriting.
Bob Bly - Brilliant copywriter!
Digital Course Academy - If your goal is to create a digital course, here's where to start.
Membership Experience - Want to create a membership experience that makes people stick around month after month? Stu can teach you how.
Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
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Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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