Connecting to the Pain

 Published 

Wednesday, May 31, 2023

 by 

Ray Edwards

I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank.

In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die.

CUSTOM JAVASCRIPT / HTML

00:00 Intro
00:43 Nerves
01:48 Ray's Unique Selling Position
03:15 What's something unique that you've written copy for?
04:58 Where do people fall short in the copywriting process?
07:23 The importance of storytelling
09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease)
12:03 The missing chapter
12:40 DBS
13:51 Any surprises?
16:17 Are you exploiting this?
17:54 Copywriting's role in the life-changing process
20:37 Have I missed anything?
24:00 Where do they go?
24:26 On that quote...





Links

Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book.

Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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