The Story: There's a raging debate about whether long copy still works on the web, but the answer is surprisingly no different than it was 100 years ago.

The Story: Let's assume you're writing your own copy (maybe you can't afford to hire a professional, or you just love writing copy for your own products).

The Story: It's one of the most common mistakes in all forms of selling – not asking for the sale. Hard to believe? Maybe. But it's true anyway; people just don't want to ask for the order.

The Story: Have you ever read a website and it just seemed to “stiff” or “formal” to you? Or you felt like they were talking over your head, using a lot of buzzwords and lingo you didn't understand?

The Story: If your copy can't cut through the clutter, you never be able to make the sale.

The Story: Follow Ernest Hemingway's Four Simple Rules to improve your copywriting (or any writing, for that matter).

The Story: One of copywriting's oldest maxims points out one of marketer's biggest failures.

The Story: You can learn a lot about selling by watching what Tony Robbins does at his seminars.

The Story: The biggest mistake most online marketers make is not offering enough proof in their marketing.

The Story: The most underused tactic for increasing sales and profits is repurposing; Apple is the best example of how to do this.

The Story: Apple took what most considered a commodity – cellphones – and created a new category. How did they do that?

The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.

The Story: Everyone seems obsessed with “time management”, but there is no such thing. You can't “manage” time.

The Story: Your most effective marketing tool could be a 100-year-old technology.

Recently I was interviewed by one of my copywriting buddies. His name is Ben Settle, and if you don't know about Ben you should. He has one of the best copwriting blogs on the ‘net.

The Story: Most online copy is filled with hype that turns readers off. The Point: Writing copy that sells without using hype is easy to do.