Have you ever read a website and it just seemed to “stiff” or “formal” to you?

As marketers and entrepreneurs, we have a simple job.

Thanks-Giving is Thanks-Getting

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

I met Yaro Starak at Jeff Walker's mastermind meeting in Las Vegas recently. I've been reading his blog for quite some time, and after meeting him in person I realized he is one sharp guy. I mean, how many people do you know who make six figures strictly from blogging? So I'm delighted to have Yaro contribute a guest slot on my blog.

The Question: Do I really need a guarantee on my website?

The Question: How do I take online payments?

The Question: How do I test my copy?

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website?

The Question: What's a good shorctut for writing good headlines?

I recently decided to upgrade the sound on the many teleseminars I host… so I invested in Mike Stewart's Ultimate Teleseminar Package. It arrived today… check out the video…

Okay, we're not living the “4 Hour Workweek” yet.

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!”

There's a phrased in the sales world: “show up and throw up”.

You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?

I get a lot of questions asking how to build a list and do it quickly.