The Story: If your copy can't cut through the clutter, you never be able to make the sale. The

Point: The reason the old formulae are less effective is: it's harder to get people's attention these days. Time to step up your game.

The Resource:Attention Age Doctrine

3 Keys To Grabbing Their Attention:

1. Change Their State.
2. Stop Their Inner Chatter.
3. Appeal To Their Greed, Lust, Or Moving-Away Values.