Many people say email marketing is dead. It's easy to agree with this idea.

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

Want to make your copy stronger with one simple “trick”?

Do you worry that your copy might be too “hypey”?

Do you find yourself staring at a blank screen?

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault. Most business people are not trained as copywriters. But once you’ve read this article, you’ll know exactly what to do to correct the problems that are killing your sales and lead generation efforts.

Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits. Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.

Stephen King. He is the Charles Dickens of this century. People either love him or hate him. My churchgoing friends are often shocked to learn that I read his work, and admire it.

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault.

Chances are that you are making many – if not all – of these 5 copywriting mistakes. I call them “deadly” because they’re killing your sales and your profits.

Yesterday evening was the end of the comment contest. If you didn't know about it, that's because you're not subscribed to my email notification list (subscribe on the right side of the page where it says “Updates By Email”).

I don't have time to write a nice big post today, so I'm taking the lame way out. Here are some sites I think are worth spending time with:

My friend Stu McLaren is getting married today. He made this kooky video to explain his “fat lip” dilemna… and to explain why he's having this sale.

The Story: It's a shame that so many copywriters struggle to get business, when it's so easy to do. (Not to mention the fact that it's not a great advertisement for your skill level. Would you go to a fat doctor for weight loss advice? Get your hair styled by a bald barber? Take financial advice from a broke person?)

The Story: Almost without fail, copy that doesn't get good results suffers from a lack of powerful, persuasive, and pithy bullet points.