Copy “cosmetics” matter. But probably not in the way you think. Most entrepreneurs want to produce sales copy in a way that doesn’t look like sales copy.

Copywriting is the art of persuasion in print. The right words, in the right order, for the right people, lead to profitable results. They get someone to buy. Maybe they're buying product, a service, or even an idea.

All writers want someone to read what we write. We may not admit this openly, we may dress up our explanations of why we write in more noble sounding language, but the bottom line is: we want to be read.

Copywriters – those who write the words that sell products and services – are always looking for new “secrets”.

There is a saying: little hinges swing big doors. Meaning tiny changes can make a big difference.

Maybe you've noticed it. You can hardly open your in-box or get on Facebook without being bombarded with ads about how to “make a million dollars” in a ridiculously short time from home. Working part-time. In your pajamas.

Here is your week in review, with super-convenient links from the blog…

Do you find yourself staring at a blank page (or in more modern terms, screen)? Stuck for how to get started writing your copy and singing the blues? I’ve found that I get much better results if I use some “quick start tactics”.

Would you like a “formula” for powerful copywriting? Copywriting that sells your products and services?

Copywriting can seem complex.

Many business owners, freelancers, and solo professionals wonder, “Should I have a blog? Is it worth the effort? What does a blog do for me?” My answer: yes, you need a blog. And here are 5 good reasons why:

Writing persuasive copy is simple – but not always easy.

…they are: “So what?”

I love my iPad. It's become nearly as indispensable as my iPhone or Macbook Pro.

What does it take to succeed as a freelance copywriter?

I just completed a really fun and informative interview with one of the top email marketers working today.