Even with the often overwhelming amount of skills required to run a successful business, I still maintain that Writing is the one to rule them all...but, why?

Before I answer, let me point out the fact that I'm calling this a "skill", not a "talent". Talents are innate, whereas skills can be learned. This is an important distinction to note because it is a common misconception that great writers are born, not made. 

I do agree that this skill is easier to develop for some, tougher for others, but nonetheless, whatever your starting point, you can intentionally improve your ability to write persuasively, and THAT is an incredible skill to possess.

Click below to listen or watch and I'll explain my reasoning in less than 5 minutes.

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