I've known this week's guest for many years...Long enough to have seen her go from financial struggle, to now having a day's revenue that surpasses what used to be her annual income.

How did she do it?

One of the big "secrets" involves a struggle that I see in nearly every class I teach, or mastermind I participate in: Facing the fear of "high-ticket offers".

Most people seem to have settled on an arbitrary number that defines the value of their product or service as they see it. Any significant amount above that number seems impossible. They'll sell products for less than a hundred bucks with the hopes of maybe selling something special for $500 (or whatever arbitrary number they have chosen). Anything higher than their magic number causes panic.

I can almost hear the objections: "But Ray, I don't have anything that I could offer for more than $500. That's a primo price for me."

That's what you have decided, but Anita has some ideas that may change your mind.

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