RECENT POSTS

Marketing

“Dumbing Down” Gets More Sales: 21 Small Business Profit Boosters (#13)

Have you ever read a website and it just seemed to “stiff” or “formal” to you?

Google Helps Start Your Online Business: 21 Small Business Profit Boosters (#12)

I hear from so many people who feel overwhelmed by the complexity of starting an online business.

Test Your Marketing Quickly, Easily, and Free: 21 Small Business Profit Boosters (#11)

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!”

Forge the Links That Strengthen Sales: 21 Small Business Profit Boosters (#10)

Every piece of your website is a link in the sales chain.

Market by the Numbers: 21 Small Business Profit Boosters (#9)

If you’re business is not producing the online sales and profits you want, knowing only four crucial numbers can instantly show you where the problem is.

Market by the Calendar: 21 Small Business Profit Boosters (#8)

We live by the calendar.

Postcard Profits: 21 Small Business Profit Boosters (#7)

Wow. We're already up to #7 of our 21 Small Business Profit Booster tactics.

Know Your Lines: 21 Small Business Profit Boosters (#6)

Every day you and your employees come into contact with your customers.

Magic Power Gets Anyone To Do Anything: 21 Small Business Profit Boosters (#5)

As marketers and entrepreneurs, we have a simple job.

Strap On This Profit Rocket: 21 Small Business Profit Boosters (#4)

Want to create a big surge in profits?

Thanks-Giving = Thanks-Getting: 21 Small Business Profit Boosters (#2)

Thanks-Giving is Thanks-Getting

Bobby Fischer Marketing: 21 Small Business Profit Boosters (#3)

Bobby Fischer is arguably the greatest chess player who ever lived.

21 Small Business Profit Boosters For Troubled Times (#1)

21 Ways to Get More Sales, Increase Profits and Reduce Expenses… All at the Same Time

Using Radio The Smart Way

I recently interviewed a radio advertising expert named Dave Tester.

Can Good Writing Be Taught?

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

How To Take Online Payments

The Question: How do I take online payments?

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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