RECENT POSTS

Marketing

21 Blog Post Ideas That Jumpstart Your Traffic

We all want more people to read our blog, whether we admit it or not. There are plenty of tricks for jumpstarting your blog traffic, but when it comes right down to it, interesting content wins the day.

Why I Unfollowed You On Twitter

This is a guest post by my friend Ted Prodromou. Ted is an expert in search marketing for business, and one of the smartest guys I know.

How to Get New Clients as a Freelancer

I frequently hear from people who want to start service businesses, who have marketable skills and talents, but who are either intimidated or even stopped cold by the idea of getting new clients.

How to Be a Business Superhero

Clark Kent is the fumbling, bumbling, mild-mannered newspaper reporter who wears the big geeky glasses. A nice guy, but not exactly a role-model for self-confidence. We can all identify with Clark, at least sometimes. But when an emergency happens, Clark tosses the glasses and sheds the business suit. Underneath the costume of the ordinary, we discover a being of extraordinary strength and power: Superman. The Man of Steel.

Email Marketing: “I’m not dead yet!”

In a darkly amusing scene from the 1975 film Monty Python and the Holy Grail, a character hauls a cart of deceased plague victims down the street, shouting, “Bring out your dead!”. This disturbing scene is rendered amusing when a supposedly dead man raises his head and cries feebly, “I'm not dead yet. I'm feeling much better, actually.” Just like that character, email marketing may have been pronounced dead by so-called experts, but is actually “feeling much better.”

3 Quick and Dirty Tips to Better Public Speaking

Today's post is a guest post by my friend and colleague Mike Kim. I strongly recommend you check out his Brand You! marketing podcast, and his blog.

Why Your Sales Pitches Fail

My friend Carl has fallen on hard times. A few years ago, Carl was literally “rolling in the dough”, making money faster than he could spend it.

Cross-pollination: We Need Each Other

Today's post is a guest post written by Mike Morrell, a friend I met last year at a mastermind meeting in Nashville, Tennessee.Mike does a lot of work with authors, and co-leading an author-blogger training this summer called The Buzz Seminar.

Two Sides Of The Truth

Using truth in your marketing has two paradoxical sides.

Direct Marketing Online Is Personal

Marketing, whether online or offline, is personal.

Emotion Marketing

Of all the powerful weapons you have in your marketing arsenal, emotion is the most effective of all. What do I mean?

Why People Buy

Understanding why people buy your product or service is crucial. And here's the truth… people buy for their own specific reasons – usually not the reasons we think they are buying.

The Shopping Cart… Reinvented?

If you need a shopping cart solution for your online business, you have got to see this. Below is a 2-minute video that is just about amazing.

This Simple Marketing Formula Avoids Failure

I estimate that maybe as many as 90% of all business people, ad copywriters, speakers, salespeople, and media salespeople just don't follow the simple formula that could save them from failure.

Drug Dealing For Fun & Profit

That was the original title for Tim Ferris's book The 4 Hour Work Week.

The Velvet Rope

Maybe its time you begin excluding customers instead of chasing them. Let me explain.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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