Recent Posts From Ray Edwards/Marketing/From Unknown to Iconic: The Marketing Journey of Revel 77 Coffee

From Unknown to Iconic: The Marketing Journey of Revel 77 Coffee


Saturday, July 22, 2023


Ray Edwards

In this economic reality, you must bring your A-Game when it comes to marketing.

No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market.

This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77.


Key Insights

  • ​​ The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strategies.
  • ​Ugly websites no longer sell, as the competition now includes big players like Disney and AI technology, but this also means more opportunities for those who can create high-quality content.
  • ​Your website is not enough to attract customers, you need to provide a valuable experience and build trust before asking for a purchase.
  • ​Your online reputation, or "Shadow brand," is crucial for attracting customers, so it's important to provide the information they need to make a favorable decision about your business.
  • ​Revel 77 Coffee in Spokane, WA enjoys having control over their coffee product by roasting it themselves, allowing them to tailor it to their customers' preferences.
  • ​Build a sophisticated website and marketing hub to capture traffic and cater to the specific audience of your coffee shop, ensuring customer satisfaction and differentiation from competitors like Starbucks.
  • ​You must think about sales copy, photography, video, writing, and your brand, but the good news is you can watch us do it with our own business.
  • ​Revel 77 Coffee in Spokane, WA roasts their own beans, and if you want to order their delicious Morning Muse roast, click the link in the description.


  • Revel 77 Coffee - Get the meticulously crafted flavor profile of your choice delivered to your door - Roasted in-house by our resident coffee genius, Sean Edwards.

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Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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