Three Levers That Boost Your Revenue
Published
Thursday, February 19, 2026
by
Ray Edwards
Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.
But there are 3 fundamental principles..."Levers" you can control that will increase your revenue.
This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.
- Sean's philosophical football commentary
- Spiritual Foundations: What does "prosperity" mean to you?
- The 3 Levers that Control Your Revenue
- You're never in full control of your business (remember government shutdowns?)
- Lever 1: More new customers
- New customers are expensive to acquire
- Get better ad targeting
- Referrals
- Joint ventures
- Content Marketing
- Check out TicToc's new "Hyper-Local Focus"
- Make sure your tactics match your brand
- Lever 2: Higher Frequency of Purchase
- Make special offers to your existing customers
- Find a retainer deal if it's a fit
- Shameless plug for Revel 77 coffee
- Lever 3: Higher Prices
- Higher ticket per customer
- Offer add ons
- A tiny Tangent about Super Sizing
- Offer more stuff related to what you're known for
- Using AI to push all 3 levers
- AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business
- Embrace the new tools, or go live in a shed in the woods
Links
- AI Summit -
This upcoming virtual summit features some of the most respected and
successful entrepreneurs on the planet. This is your chance to hear the
real-world stories about how AI is being used to help grow their
empires. Get the Full Lineup and Your Free Ticket Today!
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Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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