Want to make your copy stronger with one simple “trick”?

You probably don't need me to tell you this, but prospects are more skeptical online than ever before.

Does giving stuff away for free — in the clear, with no email required — work as a way to get new readers, more traffic, and subscribers?

Write an ebook.

This article is only for those who already have a website that's making money online.

This week was all about the copywriters. Here's what you missed, with links to each article all in one handy place.

One of the very best ways to establish your authority in a given field is to write a book about it.

I've just started contributing a couple of articles per month to Charlie Cook's Small Business Marketing Blog.

If you’re a copywriter, please take note: the “obnoxious bully copywriter persona” is overdone, possibly destructive and certainly no longer unique positioning.

Why do you believe what you believe?

Most copywriters and marketers would agree that if you could read your prospect's mind, you could be a lot more successful writing copy for – and selling stuff to – those prospects.

My answer: never. Here's why…

Many people want to know the “magic formula” is for writing web site and ad copy that sells.

This one is for those of us who are freelancers, service providers, or who have ongoing relationships where we work with clients.

We like to think we make our decisions based on logic and reason.

Inspired by Seth Godin.