Write Better Headlines With This Technique
Published
Sunday, December 11, 2022
by
Ray Edwards
The Question: What's a good shorctut for writing good headlines?
The Answer: Avoid hype and use proven structure.
How To Improve Your Headlines:
1. Strip the headline of any adjectives and adverbs.
2. Think about what the PRIMARY BENEFIT of your product is and let the reader experience that emotion in the headline.
3. Avoid superlatives in your headline.
Click for the Podcast Audio:
Headline Writing Shortcuts
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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