Recent Posts From Ray Edwards/Writing/Does Your Copy “Show Up and Throw Up”?

Does Your Copy “Show Up and Throw Up”?


Sunday, December 11, 2022


Ray Edwards

There's a phrased in the sales world: “show up and throw up”.

It means that as a salesperson, if you don't take time to relate to your potential customer, to get to know them and their needs…

If you just jump right in and hit them with your cheesy, canned sales presentation right off the bat…

…it's like saying “hi” by throwing up on their shoes.

Gross analogy, I know. But apt, yes?

Jeff Sexton wrote a great little piece on how to avoid this phenomena at GrokDotCom (and that site should definitely go into your RSS reader).

Check out their post on web copy that makes you sick.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


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