RECENT POSTS

Marketing

Seth Godin: Taking the High Road in Marketing

I was working on a post about why it's better to take the high road in your marketing, and during my research I came across a post by Seth Godin that says it so well, I realize I don't need to write the post.

Why People Hate Marketers

People hate marketers because marketers lie, cheat and steal.

How To Go From “Surviving” To “Thriving”

It astounds me.

What Is One Thing You Could Do Differently?

There’s a lot of talk these days about the economy, and what to do about it. In the world of business, there’s a lot of talk about what businesses and entrepreneurs can do about the economy.

What Difference Do You Make?

If you (or your company) vanished from the landscape tomorrow, would anyone notice?

Is a 10% Sales Conversion Rate Good?

In the Internet Marketing world, a 10% conversion rate is often considered outstanding.

5 Easy Ways to Scan Your Market’s Brain

You need content for your blog or newsletter or ezine.

3 Ways To Grow Your Business: 21 Small Business Profit Boosters (#21)

The Story: It's not necessary to get into complex theories or ideas about how to grow your business, because there are only three ways to do it.

3 Ways To Increase Opt-In Conversion: 21 Small Business Profit Boosters (#20)

Lately, Internet marketers have been telling me, “Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to”. Do remarks like this have you nodding in agreement?

Adding Value Adds Profits: 21 Small Business Profit Boosters (#19)

There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.

Jump Start Your Sales Copy: 21 Small Business Profit Boosters (#18)

Do you find yourself staring at a blank screen?

Stop Trying So Hard: 21 Small Business Profit Boosters (#17)

I was on the phone with Jack.

Squeeze Pages Build Lists: 21 Small Business Profit Boosters (#16)

Should you use a “squeeze page” on your website, or have these pages lost their effectiveness?

Profits Hidden In Your Business: 21 Small Business Profit Boosters (#15)

There is money hidden in your business. Money that you could be using. Money that, unless you do something about it, will slip through your fingers and vanish without a trace.

Market Offline to Build Online Lists: 21 Small Business Profit Boosters (#14)

One of the biggest challenges in building your online business is to build a large e-mail list.

Armand Morin, Seth Godin, Frank Kern and A Cast Of Thousands. (Thank You)

It’s the first day of the New Year.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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