One of the hardest parts of doing business is getting new customers. Entrepreneurs spend small fortunes gained the attention of people who might be interested in what they have to sell.

If you've been around marketing for very long at all, you know the truism that the hardest sale to make is the first sale.

One of the fastest ways to bring in money is by making affiliate recommendations.

Welcome to a new series of articles, all about 10 different ways to make more money immediately.

Turn on the television.

You think you're getting your point across – but are you?

Recently a college student I know was talking to a minister. My college student acquaintance told the minister,”I'm going into the marketing business.”

We allow ourselves to be influenced by the people we like. The reason good salespeople are known to be friendly (some even hyper-friendly) is because they understand this core principle: being likable is one of the quickest ways to being influential.

We are a world of people who love to be fascinated.

Whenever you are writing for the purpose of influencing other people (which pretty much includes all writing, doesn't it?), it's essential to know your strategic objective.

When writing for strategic influence, whether your outcome is intended to be the sale of a product or service, the adoption of an idea, or a certain outcome for your political candidate, you must begin with knowing your mythology.

Today, I'm beginning a new series on the subject of “writing for strategic influence”.

Here's a foolproof method to get yourself an A+ marketing brain, without having to pay for an expensive education.

Having no marketing budget is no excuse for not marketing. Here are three ideas you can use to promote your business, and each of them cost less than $10.

In times like these, it's good to return to the basics. There is an apocryphal story told about football coach Lou Holtz; when he needed to get his team refocused, he would pull them together practice, hold up a football, and say, “this, gentlemen, is a football.”

Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error.