Myths, Lies and Marketing
Published
Monday, December 12, 2022
by
Ray Edwards
Myths are stories that teach us something about our best selves, that inspire us to reach for something better, or that caution us against grave error.
Lies, on the other hand, are simply falsehoods perpetrated upon us for the purpose of robbing us of something.
Marketing, in its pure and noble form, uses mythology; it never uses lies.
Ray Edwards
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Hi, I'm Ray Edwards
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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