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Love And Lost Dogs

We have 3 little dogs, and we love them. 2 of them are Pugs. Yesterday, while I was at my office writing, they escaped from our back yard. My wife called me, in tears, to tell me they were gone and she couldn't find them. I dashed home without a second thought to help search the neighborhood.

One Simple Trick To Strengthen Your Copy

Want to make your copy stronger with one simple “trick”? Eliminate all the adverbs. What's an adverb?

Is Your Copy Filled With Hype?

Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”.

Three Ways To Grow Your List

The simple, unadorned truth is: the bigger your email subscriber list, the more money you will make from your online business.

Everything You Need To Know About Writing — In 10 Minutes

Interesting piece by Stephen King that actually lives up to the title: “Everything You Need To Know About Writing”

Jump-Starters For Writing Killer Copy

Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I've found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.

Write 3 Killer Headlines In 3 Minutes

If you've studied copywriting very long, you know that the most important copy on the page is the headline; that's because the headline is the ad that gets prospects to read the rest of the ad.

3 Simple Ways To Get Started With Testing

If you've been around the direct marketing business very long, you've heard the advice that you must test your marketing. I am frequently asked, “Ray, how do I get started with testing?” Here are 3 simple ways you can start testing today – without complex math, expensive software, or arcane technology.

Notes I Took For You At the Platform Conference

Last week I attended Michael Hyatt's Platform Conference in Nashville, Tennessee. I came away with a raft of valuable insights, and in today's post I will share some of those insights with you.

Why Do Newbies Think So Small?

Very soon, I'll be traveling to Washington, DC to speak at a conference (JV Alert).

Is Your Business Destroying Your Life?

One of the worst mistakes we can make as entrepreneurs is allowing our commitment to our business to undermine our commitment to our family.

Maybe Your Goals Are Too High

I was on the phone with Jack. “I just don't think I can make a living online,” said Jack. I was on the phone with Jack because he's one of my subscribers. He sent me an email saying his back was to the wall.

The Incredibly Dangerous “Info Cliff”

I was drinking an espresso, which Seth Godin had made using his very expensive and fancy espresso machine.

IMPOSTER!

There's this person who is messing with your life and you don't even know it.

What If You Are Unpunishable? [Spiritual Foundations Podcast #001]

You are not a “sinner saved by grace”!

Called To Business [Spiritual Foundations Podcast #002]

God is planting the dream of being an entrepreneur in the hearts of many of His people.

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Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.

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