Discover Ray’s TOP Business-Building Secrets and Lessons Learned Along His Journey To Generating Over $200M+ In Sales…
We have 3 little dogs, and we love them. 2 of them are Pugs. Yesterday, while I was at my office writing, they escaped from our back yard. My wife called me, in tears, to tell me they were gone and she couldn't find them. I dashed home without a second thought to help search the neighborhood.
Do you worry that your copy might be too “hypey”? Dictionary.com defines “hype” as: “an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.” One of the additional definitions is: “a swindle, deception, or trick”.
Do you find yourself staring at a blank screen, wondering how to get started writing your copy? I've found that I get much better results if I use some “jump starters”–they keep me focused, and get me started on the right track with a copy project.
If you've been around the direct marketing business very long, you've heard the advice that you must test your marketing. I am frequently asked, “Ray, how do I get started with testing?” Here are 3 simple ways you can start testing today – without complex math, expensive software, or arcane technology.
Last week I attended Michael Hyatt's Platform Conference in Nashville, Tennessee. I came away with a raft of valuable insights, and in today's post I will share some of those insights with you.
Very soon, I'll be traveling to Washington, DC to speak at a conference (JV Alert).
I was drinking an espresso, which Seth Godin had made using his very expensive and fancy espresso machine.
You are not a “sinner saved by grace”!
God is planting the dream of being an entrepreneur in the hearts of many of His people.
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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