Published
Wednesday, November 02, 2022
by
Ray Edwards
Every time I publish something I have strong feelings about, no matter how hard I try to word those feelings with civility, someone is provoked. It often starts a fight.
If no one ever objects to what you write, what you say, or what you do… it's possible you're not writing, saying, or doing anything of significance.
Strong ideas challenge people.
All powerful communication offends someone.
I think of this as Fight Club for the Brain.
I don't want to fight for the sake of striking blows, but as the Great Storyteller writes, “Iron sharpens iron, and one man sharpens another.” (Proverbs [27:17])
I'm not suggesting that you be provocative merely for sport.
But I am suggesting that if no one is provoked by what you say, it's possible that no one is paying attention.
Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at RayEdwards.com
Bestselling Author
I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.
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