That was the original title for Tim Ferris's book The 4 Hour Work Week.

It was a tongue-in-cheek reference to the fact that Tim's original business was selling nutritional supplements to athletes.

His publisher was not amused by the title, so Tim had to go off in search of a different one.

He performed a simple market test, using Google AdWords, and let his audience decide the title of the book they would like to buy. Brilliant. Simple. Uncommon.

The 4 Hour Work Week went on to become an international bestseller many times over.

What's the point?

Often, we fall in love with our own titles. Our own products. Our own marketing.

And just as often, we wonder why it didn't work.

Perhaps it would be a good idea to check-in the folks were trying to benefit (our customers).

It's their opinion that proves to be the difference maker.