Recent Posts From Ray Edwards/Marketing/Drug Dealing For Fun & Profit

Drug Dealing For Fun & Profit


Monday, December 12, 2022


Ray Edwards

That was the original title for Tim Ferris's book The 4 Hour Work Week.

It was a tongue-in-cheek reference to the fact that Tim's original business was selling nutritional supplements to athletes.

His publisher was not amused by the title, so Tim had to go off in search of a different one.

He performed a simple market test, using Google AdWords, and let his audience decide the title of the book they would like to buy. Brilliant. Simple. Uncommon.

The 4 Hour Work Week went on to become an international bestseller many times over.

What's the point?

Often, we fall in love with our own titles. Our own products. Our own marketing.

And just as often, we wonder why it didn't work.

Perhaps it would be a good idea to check-in the folks were trying to benefit (our customers).

It's their opinion that proves to be the difference maker.


Ray Edwards

Ray Edwards is a world-renowned copywriter and communications strategist, writing for some of the most powerful voices in leadership and business including New York Times bestselling authors Jack Canfield and Mark Victor Hansen (Chicken Soup for the Soul) and Tony Robbins. Ray is a sought-after speaker and author, hosts a popular weekly podcast, and blogs at


Hi, I'm Ray Edwards

Bestselling Author

I teach thought leaders, entrepreneurs, and business owners how to write the words that sell their products, services, and ideas.



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