Of all the powerful weapons you have in your marketing arsenal, emotion is the most effective of all. What do I mean?

Your marketing must speak directly to the heart of your prospective customers. You must directly target your message… not to your prospect's brain, but rather to his or her heart.

We human beings tend to be self-centered. Always thinking about ourselves. And by “thinking”, I mean “emoting”.

It might be more accurate to say we are always “feeling” about ourselves.

If, as a marketer, you know your prospects well enough to understand what they are feeling, and you can speak directly to their emotional selves, your marketing will be vastly more effective.

Question for you: how do you employ emotion in your current marketing?