How many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

There is a myth in the marketing world that anyone can write good copy. When this myth is spoken, it's usually followed by the advice that all one needs is a good swipe file (successful ads of the past that one can “borrow” from).

The Question: What do I do if I have all the pieces in place, but I'm not making sales with my website?

Okay, we're not living the “4 Hour Workweek” yet.

The Story: One of the first steps in creating online businesses is deciding what to sell.

There is so much talk in the “Internet Marketing” world about automating your business, setting up processes, and creating “passive income” that the Nirvana would seem to be a business that is 100% hands-free. Of course, that is not possible — not entirely.

I get a lot of questions from clients and students and people who read my blog asking, “How do I get started testing and tracking? I know I should be split-testing and tracking my sales copy, but I don't know how!”

Lately, Internet marketers have been telling me, “Ray, people don't opt-in to squeeze pages nowadays. They just don't opt-in like they used to”. Do remarks like this have you nodding in agreement?

You may be wondering if product launches “still work”. Marketers ask this question all the time. Everyone knows how to do it (or more accurately stated: they think they know how to do it), but is it still worth doing? Why?

My friend Armand Morin and I have spent quite a few late nights talking on the phone into the wee hours of the morning about his upcoming “re-launch"

Many people say email marketing is dead. It's easy to agree with this idea.

“Ray, what do I sell online? How do I decide?”

Do you worry that your copy might be too “hypey”?

How many times have you heard self-help or business gurus talk about how they ‘uncovered' the ‘real secrets' of success? Hundreds? Thousands?

One question I get asked quite often: “How do I subscribe to a podcast/RSS feed?”

Please don’t be offended, but you are probably making one or all of the mistakes you’re about to read about. It’s not your fault.